I Do Believe

​I have a confession to make. I’ve read the statistics about the importance of video content.

• How 8 billion videos are watched on Facebook every day.
• How videos on Facebook receive, on average, 135% more organic reach than a Facebook photo  
• How having a video on your landing page can increase your conversion rate by 80%,

And yet I haven’t been using them.

Until recently.

Three days ago I posted a short archival video on my page for the documentary film I’m making, Blanket Town: The Rise and Fall of An American Mill Town and when I woke up it had 5,000 views. Not  people reached. Over 5,000 views. No ads. Organic.
 
Wow. 5000 people cared enough about the content to click on and watch what I posted, tagging friends, reminiscing in the comments section, talking about their experience of working at this textile mill. They shared the video as a way of connecting with  and celebrating community.
 
I make videos for a living and feel like I just figured out how potent that share button on Facebook can be with the right video content. It’s a lesson I’m not likely to forget.  In this season of miracles, yes Virginia, I do believe. 

Update: We've now reached 11,000 views! Watch it yourself at the Blanket Town Facebook page.